"To be the preeminent provider of financial security to individuals over their lifetime"
Financial Freedom for Filipinos
COMPANY CORE VALUES
| SERVICE | |
| We act with a sense of urgency | |
| We make customers feel important | |
| We make it easy for customers to do business with us | |
| We seek customer feedback for continuous improvement | |
| INTEGRITY | |
| We are honest and fair in our dealings | |
| We honor our commitments | |
| We adhere to ethical standards in everything we do | |
| EXCELLENCE | |
| We do things first | |
| We do things right | |
| We do things best | |
| TEAMWORK | |||||||
| We work in partnership for common goals: | |||||||
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| We communicate openly and honestly | |||||||
| We appreciate and recognize one another's contribution | |||||||
| LOYALTY | |
| We are committed to the company's mission, vision and goals | |
| We do not commit acts detrimental to the good of the company | |
| We are proud to be part of Sun Life Financial | |
| STEWARDSHIP | |
| We take good care of our assets | |
| We optimize the use of our resources for sustained financial strength and profitability | |
| We provide an environment for growth and development | |
| We are responsible corporate citizens | |
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