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The SUN S.H.A.R.E.S.Through the years, Sun Life of Canada (Philippines), Inc. has never wavered in its commitment to alleviate the plight of the needy and disadvantaged members of the Philippine society. This has consistently been proven in practice and in deed. Sun Life Financial's expression of its responsibilities as a good corporate citizen in the Philippines is its S.H.A.R.E.S. Program - Sharing Hope and Resources for Education and Social Services. The Company lives by its philosophical belief that "Corporate Citizenship starts within the Company." Sun Life Financial manages the Company, its internal environment and culture, in a way that is challenging, fair and equitable. We see to it that we maintain a caring attitude for our people and policyholders so that as they return each evening to communities where they live, they will carry that attitude and share it with others. The objectives of the SHARES program have always been part of the Company's way of doing things. Even before the program was instituted in 1992, the Company had already been involved in relief operations for disaster-stricken areas in the country. Through SHARES, Sun Life Financial has forged vital linkages with humanitarian, research and academic institutions, non-government agencies and non-profit groups in delivering its commitment to social amelioration. Areas of Concern In the area of education and research, it had provided for a fund that will enable business researchers at the Asian Institute of Management (AIM) to conduct studies which will relate business practices with the teaching of ethics. Corollary to its efforts to help professionalize the insurance industry in the Philippines, the Company established in 1992 a scholarship program for Actuarial Science at the University of the Philippines Department of Mathematics. The field was chosen because of its direct bearing on the insurance industry in the country which then had only 65 actuaries. Education is a lasting endowment of the Company's program of Corporate Citizenship. In the field of healthcare, the Company has become a strong ally of the Philippine National Red Cross (PNRC) with the annual nationwide Bloodletting drive with employees and agents donating thousands of blood units every year for the benefit of the PNRC bloodbank. Furthermore, the Company's agents consistently extend financial assistance to children afflicted with Leukemia through a partnership with Hallmark cards. Social Welfare remains as a major area of concern under SHARES. The program serves as a venue for the Company and its employees and agents to help develop much needed community services throughout the country. Services rendered help bring back the dignity in people's lives in the face of tragedies like the El NiƱo in Mindanao and the garbage disaster in Payatas. The Company's employees and agents have, time and again, breathed life into the word "volunteerism," and, as a result, alleviated the lives of countless Filipinos. The same spirit of volunteerism helped build hundreds of Habitat for Humanity homes for the Jimmy Carter Work Project '99 Program, and for Youth Build 2002. For the environment, SHARES continues to support the "Save the La Mesa Watershed" project in partnership with the ABS-CBN Foundation. A Lifetime Commitment SHARES will always be a part of the Sun Life Financial business in the Philippines and around the world. Like the sun's rays that shine on everything, the success that the Company has been blessed with over decades of service in the Philippines is shared not only with its stakeholders but also with the Filipino people. By enriching the lives of others, we enrich ourselves. |
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Monday, December 29, 2008
Sun Life Financial Social Responsibility
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